Executive Team

Rubén Rodriguez
Rubén RodriguezChief Executive Officer

Rubén Rodriguez is chief executive officer at Great Wolf Resorts Inc., an affiliate of Centerbridge Partners LP. Rubén and our management team are focused on accelerating the growth of the Great Wolf Lodge brand and expanding into new markets throughout the United States and the world.

Prior to his current role, Rubén served in senior roles for several hospitality and consumer-focused companies. Most recently he served as executive vice president of ship operations for Carnival Cruise Lines, where he led hospitality operations, onboard revenues, marine operations and shared services across 24 countries

Rubén also served as a partner and managing director at The Boston Consulting Group, a global strategy and management consulting firm, where he advised consumer-focused companies on growth and marketing strategies. Separately, he served The Charles Schwab Corp., initially as senior vice president of corporate strategy, after which he assumed responsibility for Schwab’s southeast retail division. He also served as vice president and general manager of eToys International, where he launched the company’s international business unit.

Rubén earned his Bachelor of Science in mechanical engineering at Princeton University, his Master of Science in civil engineering at the University of California at Berkeley as a National Science Foundation Fellow, and his Master of Business Administration at Stanford University Graduate School of Business, where he was an Arjay Miller Scholar.

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Melissa Blettner
Melissa BlettnerSenior Vice President of Creative Kingdoms

Melissa Blettner has over 30 years of experience in the hotel and resort industry. She graduated from University of WI - Stout with a major in Hotel and Restaurant Management and a Minor in Business Administration. Prior to joining Great Wolf Resorts, she worked with Holiday Inn, Embassy Suites and a family owned ski resort in WI.

In 1997, Melissa joined Great Wolf Lodge in Wisconsin Dells as the Assistant General Manager. Over the last 19 years she has held many positions at Great Wolf Resorts including Operations Manager, Director of Central Reservations, Director of Brand Operations, Vice President of Brand, Vice President of Business Development and currently Senior Vice President of Creative Kingdoms.

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Rajiv Castellino
Rajiv CastellinoChief Information Officer

Rajiv Castellino is responsible for directing and managing strategic and information technology and defining technology brand standards. Before joining Great Wolf Resorts, Rajiv served in senior management positions with Interstate Hotels & Resorts Inc. and MeriStar Hospitality Corp., most recently as vice president of hospitality technology and interim chief information officer. During his tenure with MeriStar, he was responsible for systems at all hotels and resorts and oversaw the company’s wide area network, help desk, systems integration and financial management systems.

In addition to being a speaker at different hospitality conferences and symposiums, Rajiv has served on technology and customer advisory boards and on the Washington, DC/Maryland/Virginia chapter of the Hospitality Financial and Technology Professional Association. Rajiv earned his Bachelor of Science degree at Fergusson College in India, his Master of Business Administration in marketing and finance at Symbiosis Institute of Business Management in India and his Master of Business Administration in information systems at the University of Dallas in Texas.

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Nikki Donofrio
Nikki DonofrioSenior Vice President of Strategic Brand Marketing

Nikki Donofrio oversees all aspects of marketing, sponsorships, public relations and group sales. Her expertise in strategic planning, brand extensions and partnership marketing play a vital role the growth of the company’s proprietary brands and amenities. Prior to joining Great Wolf Resorts, she was the vice president of marketing for Six Flags, Inc., overseeing the company’s marketing plans including advertising, promotions, creative, media and new product launches for 20 parks throughout North America. Before Six Flags, she held a variety of marketing and sales positions at the Wells Fargo Center in Philadelphia and at Madison Square Garden in New York City. Nikki earned her Bachelor of Science and master’s degree in communication and information studies from Rutgers University in New Jersey.

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Alan Genin
Alan GeninSenior Vice President of Revenue Management

Alan Genin oversees revenue management and distribution at Great Wolf Resorts Inc. As chief revenue strategist and yield executive, he is directly responsible for revenue management, e-commerce, distribution, operations analytics and business science, and he leads the company’s central reservations team. During more than 15 years of service to the company, Alan has held senior leadership positions in revenue management, guest services, customer contact and e-commerce. He earned his Bachelor of Science in hospitality and tourism from the University of Wisconsin at Stout and his Master of Business Administration in corporate finance from Upper Iowa University.

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Craig Johnson
Craig JohnsonGeneral Counsel and Senior Vice President

Craig Johnson serves as the company’s in-house legal counsel and is actively involved in the company’s goal of developing new Great Wolf Lodge properties in the U.S. and abroad, as well as serving a role in corporate governance, contracting and general compliance. Craig’s responsibilities also include overseeing the company’s risk and safety functions. For several years prior to joining Great Wolf Resorts in 2013, Craig assisted the company in his capacity as outside counsel while working as a corporate attorney in the Madison, Wisconsin, office of Michael Best & Friedrich LLP. In that role, he focused on general corporate law and mergers and acquisitions. He earned his Bachelor of Arts at the University of Wisconsin at Stevens Point and his Juris Doctor from the University of Wisconsin at Madison.

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Rodney Jones
Rodney JonesVice President of Design and Construction

Rodney Jones joined the company in 2000 with 35 years of experience in retail and hotel development and construction. In his previous role for the company, he served as senior director of design and construction. His strong construction management skills and expertise in resort and water park development make him invaluable in the development of new projects.

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Derrek Kinzel
Derrek KinzelRegional Vice President of Operations

Derrek Kinzel brings a broad range of experience and education in guest services and resort management to the company. In previous roles for the company, he served most recently as general manager in opening the 398-suite Great Wolf Lodge Grand Mound in Washington. He came to Great Wolf Resorts in 2001 as director of guest services and was later promoted to general manager at Great Wolf Lodge Sandusky in Ohio. Derrek earned his Bachelor of Science in hospitality management from The Ohio State University.

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Gregory Kryder
Gregory KryderChief Financial Officer

Gregory Kryder leads the company's financial operations, information services, legal and company procurement. He has more than 18 years of financial management experience. For the last 14 years he has held several leadership positions across key business units at Diageo plc, the world’s largest producer of spirits and a major producer of beer and wine. Prior to joining Diageo plc, he worked for the global strategy consulting firm, Boston Consulting Group, which included spending 15 months based in Australia. Gregory is a graduate of Purdue University, with a bachelor’s degree in engineering. He also received two master’s degrees in engineering and business administration from Stanford University.

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Christopher LaScala
Christopher LaScalaVice President, Advertising & Content

Chris LaScala oversees the advertising and media agencies of record, branded content development and production and the internal creative services department. His strategic focus is on creating and executing brand-wide integrated marketing campaigns that generate demand for the Great Wolf Lodge guest experience. Prior to joining the company in 2007, Chris managed the Great Wolf Resorts account from the agency side for two and a half years while at Stephan & Brady Inc. in Madison, Wisconsin. From 1995 to 2003, Chris was in the Chicago ad industry, where he led strategic relationships with brands such as McDonald’s Corp., the Procter & Gamble Co., Hallmark Cards Inc. and Mirage Resorts Inc. He earned his Bachelor of Science in business administration at the University of Arizona and his Master of Business Administration at Benedictine University.

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Jay Markham
Jay MarkhamSenior Vice President of Finance and Treasurer

Jay Markham oversees financial performance and analysis as well as the treasury function for the company. In his previous roles for the company, he served as interim chief financial officer and vice president of finance. Prior to coming to Great Wolf Resorts, Jay worked for Golub Capital LLC starting in 2010, primarily serving Golub Capital BDC Inc., a publicly traded business development company, where he was the corporate controller primarily responsible for accounting and financial reporting. Beginning in 2006, he worked for Ernst & Young LLP, most recently as a senior auditor, primarily responsible for planning and performing International Financial Reporting Standards and U.S. Generally Accepted Accounting Principles public and private company audits in the banking, broker-dealer and hedge fund industries. Jay is a certified public accountant and earned his Bachelor of Science in analytical finance and his Master of Science in accountancy at Wake Forest University.

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Scott Maupin
Scott MaupinSenior Vice President of Operations

Scott Maupin has operational oversight of all eastern and southern region properties including financial performance and strategic initiatives. In his previous roles at the company, he served as regional vice president of operations and as general manager for the company’s flagship resort, Great Wolf Lodge Wisconsin Dells. He joined Great Wolf Resorts after a 17 year career in senior and operational management positions for Six Flags Theme Parks Inc. and Premier Parks Inc. Most recently, he served as president of The Six Flags Great Escape Lodge and Indoor Waterpark and The Great Escape theme park from 2004 through 2007. He earned his Bachelor of Business Administration from the University of Central Oklahoma.

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Valerie McGee
Valerie McGeeVice President of Retail and Attractions

Val McGee joined the company in 2000, serving as lodge retail director, corporate director of retail service and, most recently, as vice president of merchandising. She is responsible for management and development of all retail and entertainment venues, including operations, purchasing, profitability and staff development. She has more than 20 years of leadership, negotiating and purchasing experience in the hospitality and entertainment industry.

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Greg Miller
Greg MillerExecutive Vice President and Chief Development Officer

Greg Miller oversees both U.S. and international development for Great Wolf Resorts. He joined the company from Caesar’s Entertainment, where he most recently served as Executive Vice President, Development. During his tenure, he led over $3 billion of large-scale projects of leisure resorts and casinos including new builds, conversion projects and renovations. Prior to joining Caesar's, Greg had a successful career with Universal Studios Theme Parks & Resorts, where he held senior roles in both development and general management, culminating as President of Universal Studios Port Aventura in Spain. Greg holds a bachelor’s degree from Notre Dame and earned his MBA from Northwestern University.

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Bert Omer
Bert OmerVP of Procurement and Supply Chain

As the head of the procurement and supply chain functions, Bert is responsible for supplier relationships, supply contracts, category management, and cost efficient operations. Prior to joining Great Wolf Resorts, Bert worked for Intercontinental Hotels Group (IHG) where he was the Head of Procurement for global hotel operations. Prior to IHG Bert worked in Global Procurement for Kimberly Clark Corporation and Ernst & Young LLP as a manager in their Advisory practice. Bert earned his Business degree from the Smith School of Business at the University of Maryland, College Park.

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Bryan Robinson
Bryan RobinsonSenior Vice President and Chief People Officer

Bryan Robinson joined to company with a strong background in human resources, organizational design and talent development, having most recently served as Vice President of Human Resources for the Chicago Cubs. He played a key role in the revitalization of the broader Cubs organization and the team’s performance as not only a sports brand but also a leisure experience at Wrigley Field for its guests and employees. Before joining the Cubs, Bryan held senior human resources roles with General Electric, across multiple business units and geographies. He holds bachelor’s and graduate degrees in Human Resources and Labor Relations from Michigan State University.

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Erin Wallace
Erin WallaceChief Operating Officer

Erin Wallace joined the company with nearly 30 years at Walt Disney Theme Parks & Resorts in leadership roles across hotel and theme park operations, revenue management, industrial engineering, new business development, F&B and merchandise strategy and technology innovation. Erin's career with Disney culminated with an EVP role in 2011-2015 in which she led key operations and commercial functions for their global theme park business, across domestic and international properties. More recently, Erin served as COO of The Learning Care Group, leading operations of over 900 early childhood education centers across the U.S. Erin holds a bachelor's degree in Industrial Engineering from the University of Florida and an MBA from Rollins College.

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Bill Unverzagt
Bill UnverzagtCorporate Controller

Bill Unverzagt brings over 25 years of public accounting and corporate controller experience to Great Wolf Resorts Inc. He joins us from National Express, a leading provider of school bus and charter services, where he was North America Controller. In this role, he was responsible for corporate finance, accounting, financial reporting, internal controls, treasury, accounts payable, accounts receivable, payroll and tax. Prior to joining National Express, Bill was Chief Accounting Officer at Redbox where he oversaw all controllership activities during a period of rapid growth when revenues grew from $100M to over $1.5B. He also served as Assistant Corporate Controller for 13 years at ServiceMaster, a publicly traded Fortune 500 company. Bill started his career at KPMG where he worked 8 years in the audit practice.

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