Proprietary Brands

In addition to the thrills of enormous indoor water parks, Great Wolf Resorts offers an expansive selection of characters, attractions, activities and dining and shopping outlets that capture family vacation expenditures. The company will assist prospective clients in choosing and incorporating these assets into design and construction plans.

The Great Wolf Kids Characters

Wiley the Wolf, Violet the Wolf and their animal friends are at the center of the Great Wolf Lodge guest experience. Sammy the Squirrel, Rachel Raccoon and her younger brother Oliver Racoon and little Brinley Bear round out the cast, providing lots of choices and characteristics for children to identify with.

The costumed characters come out to play with children in a variety of different ways at Great Wolf Lodge; there are scheduled meet-and-greets, character breakfasts and Story Time appearances, and parents can even schedule in-suite visits with milk and cookies for their little ones.

Much of the merchandise offered through Great Wolf Lodge shopping outlets is character-themed, capturing family vacation expenditures as guests select souvenirs and other items with which to remember the excitement and fun of a Great Wolf Lodge getaway.

Branded Holidays

Great Wolf Resorts creates elaborate celebrations three times a year to make the guest experience more meaningful and fun for guest families. The marketing for these celebrations makes them attractive to guests as great times to visit Great Wolf Lodge.

Annual How-O-Ween festivities last all October long with gigantic balloon sculptures that hang from the rafters in the Grand Lobby, costume parades, haunted houses, trick-or-treat trails and Holloween-themed spooky stories and crafts.

Snowland celebrations begin on the day after Thanksgiving each year and last through early January with indoor snow showers, huge decorated trees, visits from Santa, North Pole University and seasonal crafts and stories. Guests can also upgrade to Snowland Suites, which come complete with a decorated tree, twinkling garlands, a souvenir Snowland throw blanket, a bedtime visit with milk and cookies from one of the Great Wolf Kids characters and a copy of the Great Wolf Lodge Unique as a Snowflake storybook.

Spring-a-Palooza celebrates the season from the first week of March to the second week of April with Peeps Flower Garden contests, Hide and Peep Scavenger Hunts, Bubble Dance Parties and special spring-themed activities, crafts, dances and games.



Some of the most popular attractions at any Great Wolf Lodge are the exciting, interactive adventure games that transform the hotel into an enchanted realm of wonder. Participants purchase magic wands, wand toppers, costumes and other themed merchandise in the MagiQuest Marketplace and engage in journeys, quests and ever more engaging levels of play.

Scooops Kid Spa

Scooops Kid Spa offers manicures, pedicures, facials, scrubs and fizzy soaks, all with an ice cream theme. It’s home of the Mommy & Me Pedicure, the Princess Experience and the Neapolitan Combo, and also offers take-home tiaras, sashes and signature Scooops robes.

Northern Lights Arcade

This gigantic arcade is filled with popular games of skill and chance for every member of the family. Air hockey, basketball and motorcycle and car racing combine with ball drop jackpot games and other favorites to create an immersive family outing where winning tickets are exchanged for exciting prizes.

Clubhouse Crew

Clubhouse Crew introduces kids to the Great Wolf Kids in an interactive adventure game that takes participants to different locations for activities throughout Great Wolf Lodge. Families start by choosing a Great Wolf Kids plush toy to bring to life in the Creation Station. Then the chip-enabled toy activates the game’s interactive screens.

Howl at the Moon Glow Golf

Dazzlingly colorful, nature-themed challenges follow glowing pathways under a moonlit sky. This black-light-illuminated family vacation favorite combines the best of mini golf with brilliantly colored back drops, animals and paths that take the game to a whole new level.

Ten Paw Alley

Anyone can bowl like the big leagues with a little help. Ten Paw Alley combines half-length lanes, one-size-fits-all five-pound balls and a no rental shoe policy to turn simple skills into thrilling and fulfilling family fun.

Howlers Peak Ropes Course

The ultimate in high-altitude family adventure, Howlers Peak offers a popular ropes course experience to guest families at Great Wolf Lodge locations. Participants overcome high-flying challenges to uncover hidden inner resources, all from the safety of a climbing harness.

Howly Wood XD Theater

It’s not just a movie; it’s the ultimate, full-immersion, 6-D thrill ride. Participants buckle up for a multi-sensory adventure that makes them feel like they’re part of the movie. Motion-enhanced seats, 3D visuals, surround sound, and wind and other special effects complete the experience.

Oliver’s Time Challenge

Named for the Great Wolf Kid with the most techno-geek know-how, Oliver’s Time Challenge is a race against the clock as participants sprint between LED button panels to press the flashing lights and gain points.


Story Time

Perhaps the most popular Great Wolf Lodge tradition, Story Time brings kids out in their PJs to experience a story about the great Northwoods. Great Wolf Kids characters join the fun with after-story photo ops, and unforgettable memories ensue.

Wolf Walk

A morning prowl around the Grand Lobby teaches kids about forest friends and sends them home with their own origami wolf souvenir.

The Forest Friends Show

Animatronic animals come to life at scheduled times in the Grand Lobby with Grandpa Bear, his family of forest friends and the story of how the seasons came to be. Families enjoy the clap-along songs and sweet-funny jokes.

The Great Clock Tower Show

Animatronic characters come to life at different times of the day to entertain families with songs, stories, jokes and more. Northwoods themes and happy children are the hallmarks of this attraction.

Great Wolf Kids Activities

Great Wolf Lodge ambassadors of fun bring ever-changing moments of excitement and fun to guest families with great big games, music, dance parties, Yoga Tails, face painting, balloon twisting, craft projects, hula hoop contests and Wiley’s Howlin’ Bingo.

Dining Outlets

Lodge Wood Fired Grill

Great Wolf Resorts’ newest dining option offers a sit-down steakhouse experience with high-quality menu options including premium, wood fired steaks, freshly caught seafood, lodge smoked ribs, unique family sharables and crisp market salads and vegetables, all topped off with a selection of fun two-dollar desserts and Tiki-inspired cocktails.

The Loose Moose Family Kitchen

Farm fresh eggs, applewood smoked bacon, signature wolf waffles, organic yogurts and granolas and fresh fruits and berries start guests off in the morning at the Loose Moose Family Kitchen. Dinners overflow with world cuisine, fresh, composed salads, fish and seafood from sustainable markets and a big variety of tasty desserts in this sit-down, buffet style restaurant.

Hungry as a Wolf

Offering the full range of take-out pizza menu items, Hungry as a Wolf starts with Brooklyn style, hand-stretched pizza dough and the freshest of premium toppings and adds Italian and meatball Parmesan sandwiches, garlic cheese bread and freshly made, ingenious salads. It’s all available to Great Wolf Lodge guests with a quick phone call and pick up under our big roof.

Buckets Incredible Craveables

Hearty poolside family picnics are just a few steps away in the water park at Great Wolf Lodge. Buckets Incredible Craveables offers a full menu of mouthwatering premium burgers, sandwiches, fresh salads and vegetables. The signature Tipping Bucket dessert combines soft-serve ice cream, brownies, cookies, candy pieces, chocolate sauce and whipped cream in a souvenir bucket with color-changing spoons.

Bear Paw Sweets & Eats

Freshly brewed coffees, espressos, mochas and lattes tempt guests into Great Wolf Lodge’s sweets shop early and late. Bear Paw Sweets & Eats offers freshly baked pastries and cupcakes, luscious ice cream and delectable lodge-crafted fudge in many flavors. Hand-dipped caramel apples and chocolate strawberries offer healthier alternatives along with fresh fruit.

Grizzly Jack’s Bar and Grill

Grizzly Jack’s Bar and Grill offers the freshest local ingredients in creative cocktails and memorable bites to enjoy in the shaded ambiance of a cool poolside bar. This is the place to experience Great Wolf Lodge’s regionally motivated cuisine and seasonal selections in an outdoor oasis.

Shopping Outlets

The Great Wolf Kids Store

Packed with Great Wolf Lodge souvenirs, clothing and accessories, the Great Wolf Kids Store also offers the Great Wolf Kids plush toys along with books, games, jewelry and other fun and fascinating merchandise.

Creation Station

Children and their parents visit the Creation Station to choose a friend for life. Great Wolf Kids plush toys come with a variety of outfits and accessories, and once selected, children actually participate in bringing their new friend to life at the Stuffing Station. These wonderful toys make great souvenirs, but they’re also the key to activating the Clubhouse Crew adventure game.

Buckhorn Exchange Gift Shop

Offering an unforgettable variety of Great Wolf Lodge-themed clothing, accessories and housewares, Buckhorn Exchange is the premier shopping outlet of Great Wolf Resorts. Guest families select jewelry, totes, books, cups, kitchenware, frames and toys for the perfect souvenir.

Bear Essentials Swim Shop

Parents traveling with their kids don’t have to worry about the forgotten flip-flop or the vanishing swim trunks, because Bear Essentials Swim Shop is there to provide what is needed. The store offers a big array of swimsuits, goggles, towels, totes, sunglasses, sunscreen, cover-ups, clothing, dresses, sarongs and lanyards galore.

Fitness and Spa

Elements Spa Salon

Tranquility and serene spa services balance mind, body and spirit with healing touch and natural ingredients. Elements offers a beautiful array of massage and skin therapy choices along with manicures, pedicures and gentle waxing. Special spa packages are also available for teens, ages 13 to 18.

Iron Horse Fitness Center

Parents can exercise their commitment to health and well-being in Great Wolf Lodge’s 24-hour fitness center, where we offer the perfect selection of cardio and weight training equipment along with flat-screen TVs and towel service.

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